Today, Midtown’s favorite new superhero, The Blue Volt, makes his comic book debut, based on the short film The Blue Volt: Service, Speed, and the VPM Way.

Village Print & Media’s in-house team of creatives collaborated to bring the story of Mr. DéLai, Ms. Tizzy, and The Blue Volt to life through a printed piece embedded with Augmented Reality, just to make things more interesting. Using the free AR technology application, Layar, easily scan the front of the comic book to see The Blue Volt blast through Midtown and save Ms. Tizzy’s more than regrettable day.


While there are hundreds of comic books and superheroes alike, we’re confident that The Blue Volt will make a monumental impression on NYC. How so? Because he’s a New Yorker himself, and he gets it; he gets what you want, when you need it by, and always delivers.

In order to get your hands on a copy, tweet at us “#WhosYourHero The Blue Volt,”or call your sales rep!

Don’t forget to enter to be this Friday’s winner of our Village Gold Hero Pack! Your entry will make you automatically eligible for our Grand Prize, a $200 Fandago gift card, $100 AMC Concession Stand gift card with vouchers, a Midtown Comics gift card, and four of our Hero Packs. All you have to do to enter is:

Tweet at us using the hashtag, #WhosYourHero, and tell us who your favorite superhero is.


Like today’s campaign post on LinkedIn, and leave a comment.

See details about the giveaways here.

Be sure to keep up with our campaign through Twitter, Instagram, and LinkedIn, and tell us #WhosYourHero?