What is 7 minutes of animated perfection? Paperman.
This 2013 Oscar-winning short film was not only one of the most charming pieces of work that Disney has created in years, but it paved a foundation for a new wave of animation.
A wordless tale of romance between two strangers in mid-century New York City, the movie is a simple construct, supremely well-rendered, and in black-and-white. By marrying computer-generated visuals with hand-drawings, Disney mimicked 2D animation style with 3D technology in order to resurrect the magic of the old Disney films that the world grew up watching.
“Since superhero-themed marketing initiatives are trending as of late, we wanted to create something that would separate our campaign from others,” said Ossian Mendoza, VPM’s Motion Graphics Designer. “Merging hand-drawings with computer-generated visuals is a very unique aesthetic that is different than many of the commercial animated short films you see today. It brings a nice balance of techniques used in both the new era of 3D animation and the traditional style of 2D films. ”
Not to mention, we love the fact that Paperman is set in New York City, created in a black and white aesthetic, and the main character is, well, a paper man. Clearly, this was a very fitting film for us as a printing company to be inspired by. See the 7 minutes of animated genius from Disney, below: