On September 13, 2008, Sagmeister & Walsh began the installation of 250,000 Eurocents on the streets of Amsterdam, creating a mural that read, “Obsessions make my life worse and my work better.” After its completion, it was left for the public to interact with as they pleased, whether that be by looking, touching, or even removing the coins. “I rarely obsess about things in my private life…however, I do obsess over our work and think that a number of our better projects came out of such an obsession,” said Art Director for the installation, Stefen Sagmeister. The longer the installation held up, the more obsessed and protective the public became with the piece.
Learn more about the obsession that grew with this visual here. What are your thoughts on it? Share them with us in the comment section below!