You see brand logos every day without even realizing. Whether it’s Apple, AT&T, or FedEx, they are everywhere from buses to storefronts. An integral part of a logo is shape, as a shape instantly creates a message and tone without any words. Branding is literally...
You’ve probably seen the phrase ‘die cut’ floating around the internet or mentioned by your sales representative. You’re probably also not sure what it actually means. Die cut is the process of cutting irregular shapes in paper using a die. A die can be used in...
