Why The Fidget Spinner Is Marketing Gold

by Christine Scott The Fidget Spinner, the hottest toy on the market right now, will undoubtedly pimp out your promotional swag game. For those of you who don’t know what a Fidget Spinner is, it’s a small device that rotates between his or her thumb and middle finger...

VPM Discussion: NYC Cyclists

Is cycling alongside taxi drivers a good idea in NYC? Although cycling as a method of transportation in the city is intelligible—it’s an environmentally friendly and cost efficient option— it has now become a nuisance. As NYPD cracks down on unsafe cyclists, we...

Why Print Is Alive & Revitalized: How Paper Can Change Your Life

We’ve all heard it before—the mantra of ‘print is dead.’ While there are new blogs and digital businesses opening up left and right, the need for print products is just as real as ever. Sure, a paperless statement from your bank may be great—less documents that need...