#VPMFORNYC: Coco Chanel

It all started with a little black dress. She revolutionized fashion by using jersey fabric that was comfortable and affordable—unheard of at the time. She replaced structured silhouettes with functional yet flattering options—in essence, she embraced flapper style,...

Behind-The-Scenes: VPM Takes On NYFW

Last Thursday, team VPM braved the freezing cold to head out to New York Fashion Week at Lincoln Center. Here, our account executives showcased our 2015 Augmented Reality Fashion card for our current marketing campaign, #VPMFORNYC. Using the free Layar app, NYFW...

Featured: #VPMFORNYC By Layar

Village Print & Media’s #VPMFORNYC fashion campaign has been built around an Augmented Reality fashion card using Layar technology. This week, Layar featured our campaign, showcasing the card’s capability using their free downloadable app. Check out the entire...

Introducing: VPM’s 2015 AR Fashion Piece For #VPMFORNYC

Today, we’re finally revealing Village Print & Media’s 2015 Augmented Reality Fashion Piece in its entirety! What better way to kick off New York Fashion Week 2015 than by creating our own runway show through the streets of New York City? This card is an example...

Adding the WOW Factor to Print Through Augmented Reality

by Brianne French-Sorgini Augmented reality, or AR, is a live view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It blends our idea of our physical,...