Think about all the ways in which today’s consumer gets advertising messages: email, telephone, radio, TV, print advertising, direct mail, social posts, mobile and text messages, websites, banner ads, digital pop-ups, video ads, and in-store advertising. While this...
Having basic knowledge of RGB and CMYK color modes is critical for producing quality digital and print materials. Once you know which color mode is best for your project needs, building and executing your design files becomes much easier and eliminates the risk of...
by Christine Scott Kerning is one of the most important aspects of typography. It is “the act of fine-tuning the space between characters to produce a streamlined, unified pairing.” Adjusting the spacing between two letters avoids clumsy gaps and improves legibility....
At Village Print & Media, we are often asked about the best programs and file types to use when designing print projects. Below is a quick summary of what you need to know when designing for print using the Adobe Creative Suite. Photoshop, Illustrator, and...
Today, our Director of Marketing, Emily McNally, who began at VPM as a Graphic Designer, talks about what you need to know when designing for print using Adobe Creative Suite programs. “Photoshop, Illustrator, and InDesign are three of the most commonly used...
