What Is Current? Minimalist Branding

Looking back on 2014, it’s safe to say that minimalism continued to prevail in the design world. In our advanced, technology-driven society that lends itself to high-volume interaction through multiple platforms, graphic designers continuously strive to figure...

What Is Current? Pop-Up Shops

From Fendi to Warner Bros. FRIENDS, companies are using Pop-Up Shops as a means to enhance their brand awareness. Consistently revamping marketing strategies to make a brand stand out is necessary for a company’s continued success. Experimental marketing allows brands...

What Is Current? Chanel

How did a girl born in a poorhouse end up founding one of the most luxurious and high powered fashion houses in history? By being current. As Coco Chanel famously stated: “Fashion passes, style remains.” She couldn’t be more right, as fashion labels become irrelevant...