Anything that will help your company’s marketing collateral stand out amongst the rest is always worth paying attention to. Alas, your introduction to soft touch lamination. Also known as cold matte lamination, “soft touch” is a lamination technique that is growing in popularity due to its soft, tactile appeal. While it has all of the same benefits as traditional lamination–acting as a protective color seal, helping to avoid scratches and finger prints, and being extremely durable–its velvety finish makes print materials look and feel more luxurious. Most printing companies require a 3-5 business day turnaround for this type of lamination. Lucky for you, Village Print & Media offers this type of lamination digitally in our standard 24-hour time frame.

For those looking to make their print materials more unique and appealing, soft touch lamination can achieve this without the use of costly specialty techniques (foil stamping, die-cutting, embossing, etc.), which are more commonly used to create ornate printed materials. Soft touch lamination is most commonly used to laminate postcards, mailers, and the covers of perfect bound books. For more information, contact your sales rep at VPM!

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