by Alex Fortuna
We had refused to believe there was an app that could be better than Snapchat, until we downloaded Snow.
We think it’s safe to say that Snapchat is one of the most used apps right now. Everyone in our office is a fan; some could even be called addicts. With its crazy fun filters, cute stickers, and easy to use features like video chatting and messaging, what’s not to love about it? So, when we recently heard new buzz about Snow and how it’s considered (by some) to be Snapchat’s main competitor at the moment, we immediately downloaded it to find out what all the hype was about. While we were excited to see what sort of filters this new Snapchat-like app would have, we figured that there must be some other kind of unique feature that would make it a competitor in the first place. We decided to do some quick research as the app downloaded. Here’s the shocking news that we found, and the main reason why (we hate to say it) Snow is better than Snapchat:
Snapchat is banned in China. Therefore, the app Snow was created. One of the main reasons why Snow is being talked about more and more is because it’s the Snapchat of Asia. According to Econsultancy.com, Snow was designed by CampMobile, a subsidiary of the Korean firm Naver. This company is known for creating the main chat app in Japan called Line, which is currently blowing up in Thailand and Indonesia. Naver has stated they would like for Snow to eventually mirror Line, in addition to keeping its Snapchat-like features.
After playing around with Snow, we’ve come to the conclusion that it’s an exact copy of Snapchat. Snapchat has about 26 filters at the moment, whereas Snow has about 100 filters, some of which are very creative while others are questionable. But its biggest differentiator is that its available in almost every country in the world unlike its competitor.
As of now, we can say with utter confidence that Snapchat wins the popularity contest in America. But until Snapchat is able to extend its services to China and other countries in Asia that it currently is unable to reach, Snow wins for the most accessible and user-friendly award.