Out of all marketing services, photography seems to be the one that’s always put on the back burner.

Most companies don’t understand how valuable professional photographs are to their marketing strategy, especially when it comes to social media. While it’s slowly becoming more common to see brands using high-resolution photos on their websites, and maybe one social platform of their choosing, like Instagram, more often than not they are still using low-resolution images elsewhere, like Twitter, Facebook, Pinterest, etc. Regardless of the industry you belong to, it’s important to show high quality photographs across all social platforms because it conveys consistency, professionalism, and sets a tone and reputation for your brand.

Below are a few more reasons that prove how effective impressive imagery can be for your company:

  • “There’s a reason why the fastest growing networks are visual platforms such as Pinterest, Tumblr and Instagram…our brains process visuals 60 times faster than text.” –Buffer
  • “46% of marketers say photography is critical to their current marketing and storytelling strategies.” –Hubspot
  • “60% of consumers who use online searches say they prefer to contact a business whose listing includes an image.” –Industrial Marketer

Moral of the story: the only way to keep up with the highly-visual digital world we live in is to invest in professional photography and implement it consistently throughout all marketing outlets.

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