As the world’s leading color trend experts for the past 15 years, Pantone’s yearly color predictions have come to be the final say in the hue that will reign above all in the design world in that particular year. Pantone’s 2015 color of the year, Marsala, wasn’t as warmly accepted as the previous year’s (2014) color, Radiant Orchid. Just when designers finally began to warm up to the sophisticated, earthy shade of Marsala, Pantone announced not one, but two new colors for 2016.
For the first time in Pantone’s history, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year 2016.
Two colors…say what? Here’s what Pantone had to say about their surprising and interesting reasoning behind their dual color choice:
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace. The prevalent combination also challenges traditional perceptions of color association.
This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Our creatives at VPM are both intrigued and excited by Pantone’s selection (for both the color choice and reasoning behind it), and are looking forward to see how Rose Quartz & Serenity will be incorporated into the work of designers worldwide in the upcoming new year.