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Logo Design: Bring Your A-Game

by Joe Kim | Mar 12, 2014 | Creative Corner, Industry Insider

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When Times Square is your backyard, it’s imperative that you bring your A-game to every business transaction. In NYC, brands are coming at you faster than a bike messenger going against traffic on Broadway. Based in midtown Manhattan for over forty years, Village Print & Media has learned a thing or two from working alongside some of the top global marketing and branding execs. Here are five attributes of a successful logo design:

  1. Simple – easily recognizable; interesting without being too complex
  2. Original – distinctive and clear; accurately and uniquely represents the brand
  3. Timeless – doesn’t follow trends of the moment; able to endure the ages
  4. Flexible – able to be scaled to any size; works across various mediums
  5. Relevant – design is appropriate for its intended purpose

Apple is a great example of a company with a strong logo. It features all of the above attributes and as a result, combined with the quality that Apple symbolizes, has become one of the most widely recognized icons in our culture today.

evolution-apple-logo-blog

Here at Village Print & Media, we kept these five attributes in mind when designing our own company logo. A simple piece of advice that Village Print & Media’s Art Director, Linda Marsala, frequently shares with clients is: a good logo can be drawn in sand with your fingers. The design team at Village Print & Media can help you bring your A-game by creating an effective logo that accurately represents your company and brand.

VPM_logo_uses2What is your favorite logo? Does it possess any of these attributes? Share in the comment section below.

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