When Times Square is your backyard, it’s imperative that you bring your A-game to every business transaction. In NYC, brands are coming at you faster than a bike messenger going against traffic on Broadway. Based in midtown Manhattan for over forty years, Village Print & Media has learned a thing or two from working alongside some of the top global marketing and branding execs. Here are five attributes of a successful logo design:
- Simple – easily recognizable; interesting without being too complex
- Original – distinctive and clear; accurately and uniquely represents the brand
- Timeless – doesn’t follow trends of the moment; able to endure the ages
- Flexible – able to be scaled to any size; works across various mediums
- Relevant – design is appropriate for its intended purpose
Apple is a great example of a company with a strong logo. It features all of the above attributes and as a result, combined with the quality that Apple symbolizes, has become one of the most widely recognized icons in our culture today.
Here at Village Print & Media, we kept these five attributes in mind when designing our own company logo. A simple piece of advice that Village Print & Media’s Art Director, Linda Marsala, frequently shares with clients is: a good logo can be drawn in sand with your fingers. The design team at Village Print & Media can help you bring your A-game by creating an effective logo that accurately represents your company and brand.
What is your favorite logo? Does it possess any of these attributes? Share in the comment section below.