Today, we’re finally revealing Village Print & Media’s 2015 Augmented Reality Fashion Piece in its entirety! What better way to kick off New York Fashion Week 2015 than by creating our own runway show through the streets of New York City?

This card is an example of Augmented Reality, where a printed piece is seamlessly integrated with rich media content to deliver an enhanced user experience. The technology utilized to marry the printed piece with the video content is from the global leader in Augmented Reality technologies, Layar. The Layar application is available as a free download for all mobile smart devices. Check out our video below for a quick How To Tutorial on using the Layar app to bring our #VPMFORNYC fashion piece to life!

Don’t forget to reach out to us for all of your last minute fashion week needs- from invitations to programs to cards to look books; we’ve got you covered! Be sure to give yourself a chance to feed your fashion week cravings by entering to win Village Gold, including a $300 Amex Shopping Spree, Sephora gift cards, and more. Share this post on LinkedIn and enter here for a chance to be our next winner! Happy NYFW!