This past Spring, VPM attended the Dscoop conference in San Antonio, Texas, where our Director of Creative Services, Ariel Markowitz, was interviewed about our company’s 10-year relationship with HP and the importance of its technology.

Joined by VPM’s President, Andrew Harary, Ariel spoke about the quality of HP’s printers and its significant role in helping VPM position itself as a fully-operated 24/7 creative solutions agency based in Midtown Manhattan. “We chose HP for their technology,” she explained, “We’ve found that their machines are far more superior to all other competitors.” As a company that prides itself on offering excellent quality, the highest level of customer service, and competitive pricing, Ariel went on to explain that, “we continuously see value in the growth that we’re able to achieve with HP.” VPM currently houses two HP Indigo printers, Indigo 7600 and Indigo 5500, in their Midtown offices.

When expanding its services from primarily digital printing to becoming a full service creative solutions agency, VPM’s long-standing relationship with HP served as a gateway to other technology-driven endeavors, such as its partnership with Aurasma, HP Autonomy’s Augmented Reality platform.

Short for Digital Solutions Cooperative of HP Graphic Arts Users, Dscoop is an independent community of HP Graphic Arts business owners and technical professionals who use HP Indigo, Scitex, High-End Latex and IHPS equipment. Founded in 2005, Dscoop membership now supports HP Graphic Arts users throughout the Americas, Europe, the Middle East and Africa, Asia Pacific and Japan.

Watch Ariel’s full interview from Dscoop, here.