Tired of basic, predictable marketing collateral like plastic pens and flimsy brochures? Don’t fall into the all-too-common trap of “new year, same you” – change things up a bit by getting acquainted with printing on metal! This unexpected yet versatile material instantly leaves an impression and is both sleek and durable. Here are a few ways to incorporate metal into your 2018 marketing collateral:

Metal Business Cards
While business cards may seem dated at this point in time, they’re actually still important. As opposed to a digital exchange, they’re more personal and allow for a quick and easy way for others to contact you; however, why not make yours especially memorable and stand out from the crowd by printing on metal?

Metal Promotional Items
Going metal with your promo items doesn’t mean you’re limited to the standard hues of silver, copper, or bronze – there are actually infinite options when it comes to color and typography on metal. Graphics and text can be Some of the most popular metal promo items today are water bottles, tumblers, portable chargers, key chains, and pocket knives.

Metal Signage
While this concept isn’t new, there is a much winder array of design options today than there were even a few years ago. Metal signage is a unique way to aesthetically convey the essence of your brand depending on the type of metal you choose, as well as the finish you apply to it – for example, a polished finish will give a sleek and modern look, whereas a rugged finish will communicate more of a vintage vibe.

Photo Credit