Refreshing, rejuvenating, and reinvented— Pantone welcomes a new start with its color of the year 2017, Greenery.
As Pantone says goodbye to their 2016 dual colors Rose Quartz and Serenity, what was the thought-process behind choosing this zesty color for the new year? “Greenery…evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate,” reads Pantone’s website, “Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.”
Since late Summer, designers, fashionistas, and creatives alike have been predicting that Pantone’s chosen color for 2017 would be some variation of green. The popular vote was Kale, as hints of this mossy shade have been seen on everything from furniture to fashion week runways dating back to September. In the end, Pantone went with a color that was lighter and more natural, pulling us away from our modern, digital society and bringing us back down to earth.
As the world’s leading color trend experts for the past 16 years, Pantone’s yearly color predictions have come to be the final say in the hue that will reign above all in the design world in that particular year. Last year, Pantone chose the blending of two shades as their color of the year for the first time in its history. Its dual colors Rose Quartz and Serenity became widely popular and was seen almost everywhere— clothing, makeup, street art, you name it. Other past colors include Marsala in 2015 and Radiant Orchid in 2014.
The unanimous vote amongst VPM’s creatives is a thumbs up for Greenery (we aren’t exactly the light colored, pastel type of bunch). As always, we’re excited to see how Pantone’s new color of the year will be incorporated into the work of designers worldwide in the new year!