As the fashion industry continuously evolves, we at Village Print & Media are committed to staying on beat with our clients. This means providing them with capabilities that allow for experimenting with new technologies to make their printed marketing materials innovative and interactive.

Today, we’re showcasing the animated portion of VPM’s 2015 augmented reality (AR) fashion piece for our VPM for NYC campaign. Check in next week as we reveal the printed portion of this piece, and use AR technology to bring the animation to life from print. In addition, we’ll be documenting New Yorkers’ reactions to the full piece live at NYFW next week! Be sure to share your thoughts with us in the comment section below, and tweet with us.