If there’s one piece of paper that will never go out of style, it’s the business card. While we may direct clients to our Twitter handle, LinkedIn account, and Instagram page, the small card that passes from one hand to another is undeniably the most professional form of leaving your information behind. With that said, also think about the time it takes to whip your phone out of your pocket, click on your Twitter app, and find someone’s handle; those are seconds of your life that you’ll never get back. Whatever your profession, a business card is key.
Now, it’s almost 2016. The dos and don’ts of business cards are different today from 10, even 5 years ago. Below, we’ve put together a quick list of what you need in order to create a clean, professional, and memorable card that will help bring you business.
Less is more.
Minimalism is in. The only information that belongs on a business card is this: your name, job title, email address, phone number, and website. A cluttered card is too much for the eye to handle, a.k.a the recipient will forget all about your existence.
Your logo and brand should be consistent across all of your digital and print collateral – including your business card. The more cohesive and recognizable you are, the better.
First impressions matter.
Don’t skimp on design or quality. It’s important to consider paper thickness, card styles & shapes, and typography when creating your business card. If you’re looking to grow your business or enhance your career, you should be presenting yourself at your very best. Think of it as an interview: would you wear a beat up jacket and sneakers if you were serious about the job? Yeah, you wouldn’t.