Looking back on 2014, it’s safe to say that minimalism continued to prevail in the design world.
In our advanced, technology-driven society that lends itself to high-volume interaction through multiple platforms, graphic designers continuously strive to figure out the best tactics for brands looking to stand out in the commercial clutter. These days, many creative teams take on this challenge with a minimalist approach. While minimalism is not a new design movement (it dates back to the mid-20th century), it has resurged as a successful trend for brand identities in recent years due to the fact that it allows for the most important content to be clearly communicated in an aesthetically pleasing way. The simple designs, shapes, colors, and typography that are characteristic of minimalism enable an audience to easily remember the essential qualities of a brand rather than being overwhelmed by fluff that serves no real purpose. As German architect Ludwig Mies van der Rohe stated many years ago, “less is more” — and with that mantra, minimalist branding will continue to remain current.
Below are two of our favorite branding projects from 2014 that feature minimalism:
Branding Project: MIT Media Lab
Design Firm: Pentagram
Branding Project: Jewish Museum
Design Firm: Sagmeister & Walsh
Interested in seeing more? Click here for more creative branding projects from this past year.