Happy New Year! Here at VPM, we’re always keeping an eye out for specialty print techniques that are gaining popularity in marketing collateral. One technique that’s expected to be all the rage in 2018 is clear foil stamping. Not familiar with it? Below is a quick rundown of everything you need to know:

UV coating has long been a popular coating technique due to its high quality decorative look, versatility, and affordability. A more contemporary choice of this kind of treatment is spot UV, a technique where UV coating is applied to a particular spot on a piece of printed paper. It’s primarily used to easily add an embellishment that is effective and stands out, yet is not particularly costly. Of course, there is one downside: spot UV cannot be applied to matte or uncoated paper stock. Although this may not seem problematic, there is one small issue: matte is the most popular choice of paper stock at the moment. This is where clear foil stamping comes in…

Clear foil stamping is a fantastic alternative to spot UV as it can achieve the exact same results andwait for itcan be applied to matte or uncoated paper stock! It’s an ideal choice for those looking to create collateral that has a sleek look and feel to it while still being affordable. If you’re hoping to achieve a serious wow factor, our designers recommend using clear foil stamping on matte black paper.

Interested in learning more? Contact us to incorporate clear foil stamping into your company’s print collateral this year!