Today, when someone asks for your information, the response given is usually “Follow me.” Most people direct others to their social accounts to learn more about them and their work. But at the end of the day, a business card is undeniably the most professional form of leaving your information behind. The small card that passes from one hand to another can leave a big impression, if executed well and correctly. Below, we’ve put together a quick list of what you need in order to create a clean, professional, and memorable card that will help bring you business.
Less is more.
Minimalism is in. The only information that belongs on a business card is this: your name, job title, email address, phone number, website, and social handles (we recommend using your top 2 most used accounts). A cluttered card is too much for the eye to handle, a.k.a the recipient will forget all about your existence.
Your logo and brand should be consistent across all of your digital and print collateral – including your business card. The more cohesive and recognizable you are, the better.
First impressions matter.
Don’t skimp on design or quality. It’s important to consider paper thickness, card styles & shapes, and typography when creating your business card. If you’re looking to grow your business or enhance your career, you should be presenting yourself at your very best. Think of it as an interview: would you wear a beat up jacket and sneakers if you were serious about the job? Not a chance.