Last Thursday, team VPM braved the freezing cold to head out to New York Fashion Week at Lincoln Center. Here, our account executives showcased our 2015 Augmented Reality Fashion card for our current marketing campaign, #VPMFORNYC. Using the free Layar app, NYFW attendees were amazed at how the card came to life with augmented reality, revealing a model walking out of the Columbus Circle Subway Station, stopping by Village Print & Media before rushing off to NYFW. Check out the reactions from attendees and all that was happening on the scene below! Want to see the card come to life for yourself? Check out our feature by Layar here.
