Augmented reality is a technology used to digitally enhance views of the real world in order to create interactive and engaging opportunities for consumers through graphics, animation, video, audio, and 3D content. Most people have at least heard of AR technology by now, but not everyone understands how to use it or how to maximize its benefits for business. Here are two animated videos – created by our internal creative agency, VSEEN – that quickly explain both concepts and why it’s such an advantage to embed media content into your print work:
Why Use AR?
Whatever your business may be, differentiating your company from your competitors should always be one of your top priorities. AR technology is a perfect way to do that on a multitude of levels. Depending on the scope of your project, AR can be implemented in both minimal and complex ways, and is sure to achieve an impressive result every time. Additionally, AR’s ability to track data and analytics is one of its most appealing features.
How To Use AR
An AR experience can be triggered by nearly all printed materials, including, but not limited to, the following: lookbooks, catalogs, magazines, postcards, posters, invitations, t-shirts, bottles, vinyl, leather, and large format installations. Regardless of the focus of your marketing campaign, there is most definitely a way to incorporate an AR experience in a way that makes sense for your business. The trigger image or media files can be supplied by you, or our team can take care of all content creation in addition to the AR technology connection.
Contact your VPM sales representative to schedule a free 1-hour consultation with VSEEN and get started on implementing AR technology into your marketing strategy!