These one-minute videos from Nike capture moments of all of us who spend way too much time on our smartphones and social media.
This commercial is just one minute out of the ten hours a day we spend glued to our screens, which is a 152 days a year in 32 years of your life. Clicking. Snapping. Emoji-ing. Scrolling. Watching other people’s pictures of their Caramel Macchiato, or cats, or babies. Is it worth it? Time is precious, and yet, we take advantage of it every second of every day. Below is what Nike thinks. How do you feel about it?