Today, our Director of Sales, Joe Ryder, discusses the experience that is needed in order for a salesperson to become successful.

“As someone who has been training salespeople for over a decade now, I can tell you that a salesperson isn’t capable of becoming successful until they have experienced true frustration.

One of the things that I love about sales is that it’s one of the few professions left where you can start your career at a company in the mail room and end up as its CEO. Regardless of where this person attended college or how many internships they’ve accumulated, there are only two main traits that I truly care about when hiring a salesperson: intelligence and likability.

I can determine how well my potential salesperson deals with rejection about three months into sales training. By this time, a salesperson has not only been rejected through cold calling 75 times over, but is also being rejected face-to-face at meetings with potential clients. It is only when this salesperson is crushed with rejection and thoroughly frustrated that they will push their work ethic outside of their comfort zone. If this is the case, then that salesperson will be successful. If not, then they should seek an alternative profession.”

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